Fit for competitive advantage

What is all outdoor activities lover or outdoor photographer needed in the mean time? A small but functional equipment to call for help in emergency situation? A great camera can catching some good view? I think they need both, but how? Our competitive advantage is just the answer of this question. Our product can do what others which can’t. Because we combine the high performance digital camera and reliable rescue technology these two totally different things but are also what all tourist and outdoor photographer needed anytime and anywhere. This can make our product become the first choice for all consumer.