Brand personality and packaging

If someone keep to do something risky such like exciting outdoor activities and even he has the confidient of success with a hundred per cent, he may will be identified to be a person whom without responsibility to his family or someone really care about him. But if this man have found a solution that can make people he concerned less worring about the risky thing he does. This man will become a person whom not only love to adventure but also a man who have responsibility. This is just our Brand personality: A guy whom being cofidenfit and keep to do what he want to do but won¡¦t make his family and freinds worring about him in the smae time. The packaging of our product must be to reflect this image to consmer and the style of packaging we choose is simple but stylish, calm but also with a energy which to be full of the confident. In additional, we have to be match up the character of our product by the clear, stress slogan and striking introduction of main function.