2011年3月22日 星期二

Our product (Eagle Eyes)


We are in cooperation with Canon , Nikon Associate Tech. Company , 

because we specialize on multi-function products dedicated for adventure seekers 
and hikers. 
Our products feature functions that replace cameras, GPS, emergency button,
















flashlights
altogether. You no longer need to worry about getting lost or searching in the dark, 
even calling for rescue when in a natural disaster. 

Our products are as sharp as the eagle eyes  to watch over you.

Our logo

2011年1月11日 星期二

Brand personality and packaging


If someone keep to do something risky such like exciting outdoor activities and even he has the confidient of success with a hundred per cent, he may will be identified to be a person whom without responsibility to his family or someone really care about him. But if this man have found a solution that can make people he concerned less worring about the risky thing he does. This man will become a person whom not only love to adventure but also a man who have responsibility. This is just our Brand personality: A guy whom being cofidenfit and keep to do what he want to do but won¡¦t make his family and freinds worring about him in the smae time. The packaging of our product must be to reflect this image to consmer and the style of packaging we choose is simple but stylish, calm but also with a energy which to be full of the confident. In additional, we have to be match up the character of our product by the clear, stress slogan and striking introduction of main function.

Cause / brand alliance


The cause of our product is supply to every consumer an excellent quality and reasonable price equipment which can make people enjoy the pleasure of outdoor activities and photograph by simple operation with a high standard function but no need to worry about the risk of the pissibile fatal effect of accidents in any outdoor environment. With this cause, we are looking forward to the cooperation of each brand alliance have different characters, such as Nikon, Canon and Panasonic and we combine all the best techology, design, service in these brand alliances to produce the product with the best quality to each our consmer. Besides of this, we also have the cooperation with The Red Cross Society of The Republic of China and International Headquarter S.A.R , Taiwan. So we can provide a reliable emergency rescue service net to all consmer and saving their precious life when unfortunately accidents happening.

Fit for competitive advantage

What is all outdoor activities lover or outdoor photographer needed in the mean time? A small but functional equipment to call for help in emergency situation? A great camera can catching some good view? I think they need both, but how? Our competitive advantage is just the answer of this question. Our product can do what others which can’t. Because we combine the high performance digital camera and reliable rescue technology these two totally different things but are also what all tourist and outdoor photographer needed anytime and anywhere. This can make our product become the first choice for all consumer.